aj marks products

Bridal Boutique (engagement, wedding band sets, and bridal gifts)

Product lines (jewelry, watches, gifts)

Products

"In House Production"
General Overview of our merchandise plus pricing.

Our merchandise comes from many sources. The majority of our materials are goods that we have put together ourselves. We find that manufacturing our own goods negates the middleman and ultimately saves our customers money. Manufacturing ourselves also enables us to hand pick all mountings and gemstones. It also enables us to keep a keen eye on quality control. For instance, because we manufacture much of our own platinum bridal jewelry, we can sell platinum to our customers at less than what we would pay at a wholesale level to some of these nationally known designer bridal companies. There is definately truth to the statement "paying for the name."

We also buy goods from outside manufacturers. We will only buy goods from suppliers that we feel meet our strict requirements of design, quality, and of course, price. Many of our suppliers are small manufacturers out of New York, Boston and California. Many times we find these small, not nationally known manufacturers can supply us the same quality as nationally known designer companies at drastically lower costs. We will only carry designer lines if we feel the costs are in line with what they are ultimately offering the customer.

Our pricing is structured from cost up. When we price goods manufactured by ourselves, we compute the total costs of materials and labor and determine a fair mark-up to enable us to realize a fair profit. We do not mark our goods up to simply mark them down. We know our everyday prices are fair and competitive -- we try to give our cusotmers a solid price everyday. One must ask themselves if they see a piece of jewelry on sale at 60% or 70% off, "What is the regular price? What if you purchased the piece on a day it wasn't on sale? Is the piece ever not on sale?"

Our philosophy is to not play pricing games with our cusotmers. Niether of us have the time to do so.