About Our Pricing

Our merchandise comes from many sources we custom make the majority of our pieces ourselves. We find that manufacturing our own goods negates the middleman and saves our customers money. Manufacturing ourselves also enables us to hand pick all mountings and gemstones, and enables us to keep a keen eye on quality control. For instance, because we manufacture much of our own platinum bridal jewelry, we can sell platinum to our customers at less than what we would pay at a wholesale level to some of these nationally known designer bridal companies. There is definitely truth to the statement "paying for the name."

Many of our suppliers are small companies out of New York, Boston and California. Often we find these small, not nationally known manufacturers can supply us the same quality as nationally known designers at drastically lower costs. We will only carry designer lines if we feel the costs are in line with what they are ultimately offering the customer.

We do not mark our goods up to simply mark them down. We know our everyday prices are fair and competitive -- we try to give our customers a solid price everyday. One must ask themselves if they see a piece of jewelry on sale at 60% or 70% off, "What is the regular price? What if you purchased the piece on a day it wasn't on sale? Is the piece ever not on sale?"

Our philosophy is to not play pricing games with our customers.